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Agribusiness Marketing Management

AREC 347
Fermé
Contact principal
University of Saskatchewan
University of Saskatchewan
Saskatoon, Saskatchewan, Canada
Eric Micheels
Eric Micheels
Associate Professor
(1)
2
Chronologie
  • septembre 12, 2022
    Début de expérience
  • septembre 16, 2022
    Project Scope Meeting
  • décembre 13, 2022
    Fin de expérience
Expérience
3/3 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
Agriculture

Portée de Expérience

Catégories
Analyse marketing Étude de marché Expansion du marché
Compétences
competitive analysis business analytics marketing strategy data analysis research
Objectifs et capacités de apprenant.e.s

Looking to elevate your organization, and bring it to the next level? Bring on students from the University of Saskatchewan to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program/course focus on the role of the agri-marketing manager as a decision maker who is often responsible for formulating strategic marketing for the agribusiness firm. Topics include the agricultural and agribusiness marketing environment, managing marketing channels, measuring and monitoring market targets for products/services, and the metrics utilized by marketing managers. The marketing activities of Saskatchewan's agribusinesses will be examined.

Apprenant.e.s

Apprenant.e.s
Premier cycle universitaire
Tout niveau
55 apprenant.e.s dans le programme
Projet
40 heures par apprenant.e.s
Les apprenant.e.s s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Chronologie du projet
  • septembre 12, 2022
    Début de expérience
  • septembre 16, 2022
    Project Scope Meeting
  • décembre 13, 2022
    Fin de expérience

Exemples de projets

Exigances

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Identify and critically analyse competitive behaviour of firms producing and selling agri-food products and services.
  • Identify ways in which customers may differ and describe ways in which customers change.
  • Examine how internal and external environment influences marketing decisions made by the firm.
  • Organize data to make meaningful insights relating to marketing strategy.
  • Use data to analyse marketing performance.
  • Construct meaningful customer segments using real-world and simulated data.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
  • Q2 - Case à cocher
  • Q3 - Case à cocher
  • Q4 - Texte court
    How is your project relevant to the course?
  • Q5 - Case à cocher