Digital Marketing Data Analysis - Spring 23

DMK 105
Fermé
Contact principal
McMaster University Continuing Education
Hamilton, Ontario, Canada
Manager, Corporate and Digital Communications
(1)
5
Chronologie
  • mai 8, 2023
    Début de expérience
  • juillet 31, 2023
    Fin de expérience
Expérience
3/3 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Analyse des données Marketing strategy
Compétences
digital marketing strategy
Objectifs et capacités de apprenant.e.s

Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.

Apprenant.e.s

Apprenant.e.s
Formation continue
Tout niveau
30 apprenant.e.s dans le programme
Projet
30 heures par apprenant.e.s
Les apprenant.e.s s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

A written report with detailed recommendations and custom templates that can be used by your organization. Depending on the opportunity areas you have asked students to address, this report can include:

  • Background information on company, product offerings and current information of business value.
  • Identification of relevant key performance indicators (KPIs).
  • Identification of current digital channels being used and recommendations for enhanced use to reach KPIs.
  • Analysis of current data measuring digital marketing efforts, identification of big data relevant to the company and identification of new data points that should be captured.
  • Analysis of sales and marketing funnel and recommendations for enhancement. Integration of marketing automation and predictive analytics recommendations if relevant.
  • Analysis and recommendations for compliance with PIPEDA.
  • Identification of potential areas for data bias, vanity or corruption and mitigation strategy.
  • Data visualization, if relevant.
Chronologie du projet
  • mai 8, 2023
    Début de expérience
  • juillet 31, 2023
    Fin de expérience

Exemples de projets

Exigances

Based on information you provide, students will develop an action plan for measuring your data and adjusting your efforts on an ongoing basis. The plan will include relevant data points that you can capture, identify what they mean, evaluate the effectiveness of your current digital marketing efforts, and recommend adjustments for improved results.

Project Examples include, but are not limited to:

  • Review and analysis of your current digital marketing efforts and available data points.
  • Identification of areas for enhanced digital marketing reach.
  • Analysis of current data points and identification of new and relevant data points and their benefits.
  • Analysis of data trends and recommendations to adjust efforts based on points captured.
  • Development of a plan and guidelines for ongoing data capture and analysis.

This list of project examples is by no means exhaustive. If you have another project idea related to data analysis for marketing purposes, please use Riipen’s in-app chat to contact the professor, who will work with you to determine if your idea is a fit for this assignmen

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
  • Q2 - Case à cocher
  • Q3 - Case à cocher
  • Q4 - Case à cocher
  • Q5 - Case à cocher