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Business to Business Marketing Strategy

MKT 107
Fermé
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Glenn Smith
Instructor
(10)
6
Chronologie
  • mai 19, 2025
    Début de expérience
  • août 3, 2025
    Fin de expérience
Expérience
1 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Analyse marketing Marketing strategy
Compétences
business-to-business (b2b) marketing microsoft word marketing marketing budgets marketing planning customer relationship management
Objectifs et capacités de apprenant.e.s

Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.

In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Apprenant.e.s

Apprenant.e.s
Formation continue
Niveau Débutant, Intermédiaire
20 apprenant.e.s dans le programme
Projet
30 heures par apprenant.e.s
Les Pédagogues affectent les apprenant.e.s à des projets
Équipes de 4
Résultats et livrables attendus

The final project deliverables will include:

· A 3-6 page written report in Microsoft Word or MS Powerpoint

· A marketing plan with recommended tactical programs for the next 6-12 months

· A detailed marketing budget for the next 6-12 months

· An analysis of your current customer base and segmentation profile

Chronologie du projet
  • mai 19, 2025
    Début de expérience
  • août 3, 2025
    Fin de expérience

Exemples de projets

Exigances

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations. Student teams will address industry-specific concerns as well as broader elements of business to business marketing to provide meaningful contribution to your organization’s decision-making process.


Your own staff will liaise with the course instructor and students to ensure that their work meets the marketing objectives that your company set out to achieve around the development and/or launch of a new product or service.


Project Examples include, but are not limited to:

· Conducting an analysis of your current marketing strategies and tactics

· Preparing a B2B marketing plan for your business

· Developing a Value Proposition for your company/brand

· Analyzing your sales by customer segment to identify key opportunities for future growth

· A review and analysis of your current customer management practices