In this assignment, students will dive deep into a particular challenge or opportunity that you provide. They’ll work with a contact from your organization to gain a thorough understanding of the needs of your business and (if applicable) the competitive landscape of your industry.

As a participating organization, you’ll be asked to provide a particular question, topic or challenge that will be their area of focus. Their review and recommendations may encompass other areas as well, but they’ll provide specific recommendations to address your chosen topic.

Examples could include, but are not limited to:

• Does our digital marketing strategy communicate our brand effectively?
• Is your company launching or re-launching a product/service/event?
• Does your business require a fresh perspective on how it goes to market?
• Unfamiliar with how to leverage social, digital content and more - we got this and can help!
• Have a project that is important but you just have not been able to allocate the resources?
• Need some research and a recommendation?